Below is a presentation by Trendspotting that captures the review of the online Indian women as they are now a major part of the Indian population online. Recent research indicate that a third of young online women in India are active users. Moreover, Indian mothers can be considered a worthy target online:
1. Indian Online moms see the internet as a vital communication and information tool.
3. They are highly engaged in all internet related behaviors (search, read newspapers, listen to music, watch TV)
4. Many of them share experiences on brands and purchases online.
What do you think of the findings, what’s your opinion?
Via – Trendsspotting
July 20, 2010 at 9:52 pm
My mom has started reading my blog recently…
July 21, 2010 at 6:23 am
Internet is the best thing that ever happened after the invention of the wheel!
July 21, 2010 at 5:37 pm
@Shrinidhi – Lucky you…:)
@Nalini – Couldn’t agree more with you…Internet has changed the way the world functions!
July 22, 2010 at 1:38 pm
well, Indian moms have started blogging too……… blogging shld be a part of that list too……
July 22, 2010 at 4:19 pm
This may be true only to the extent of cosmopolitan and Urban centers only.
July 22, 2010 at 5:57 pm
even my mom started learning about Internet… I am scared she will ask for a face book account soon
July 22, 2010 at 11:37 pm
@Hitesh – That was my first observation as well
@S.R. – Yes…could be..
@Sweta – Well, that is happening everywhere from a 6 to 60 year old…everybody is one facebook
July 30, 2010 at 6:42 pm
Thanks to great content
December 25, 2010 at 4:48 pm
even my mom started learning about Internet… I am scared she will ask for a face book account soon